![]() ![]() ![]() What is a brand transformation, really? For many brands, it’s not much more than a new tagline and/or a logo tweak, plus a big campaign to signal the change to consumers.īut what if you’re interested in creating a real change, rather than merely the perception of a change? What if you genuinely want to alter the way a brand thinks about itself, the way it actually works, and the way it expresses its new purpose to the market? And what if you want to do all that across a sprawling and diverse region where the rubber has to meet the road through a network of independent distributor companies?
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